{"id":14,"date":"2026-06-08T18:56:57","date_gmt":"2026-06-08T18:56:57","guid":{"rendered":"https:\/\/theroofingbrief.com\/?page_id=14"},"modified":"2026-06-08T18:57:38","modified_gmt":"2026-06-08T18:57:38","slug":"home","status":"publish","type":"page","link":"https:\/\/theroofingbrief.com\/","title":{"rendered":"The Roofing Brief"},"content":{"rendered":"\n<div class=\"wp-block-group\" style=\"padding-top:0;padding-bottom:60px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-1daaaddc wp-block-group-is-layout-constrained\">\n\n<!-- ========= HERO ========= -->\n\n<div class=\"wp-block-group\" style=\"padding-top:80px;padding-bottom:60px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-f82a7988 wp-block-group-is-layout-constrained\">\n\n\n<p class=\"wp-block-paragraph\" style=\"font-family:Inter,sans-serif;font-size:14px;letter-spacing:1.5px;text-transform:uppercase;font-weight:600;color:#C04A38;margin:0 0 20px 0\">Operator Playbook \u00b7 June 8, 2026<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" style=\"font-family:'Source Serif 4',Georgia,serif;font-size:56px;font-weight:700;line-height:1.1;letter-spacing:-1.5px;color:#1A1D1F;margin:0 0 24px 0\">How a $4M Roofing Business Doubled in 18 Months<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-family:Inter,sans-serif;font-size:22px;line-height:1.5;color:#4A5256;margin:0 0 32px 0\">We sat down with the owner who took a Midwest roofing shop from $4M to $8.5M without raising prices, opening a new branch, or hiring a sales team. Here&#8217;s exactly what changed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-family:Inter,sans-serif;font-size:16px;font-weight:500;color:#4A5256;margin:0 0 28px 0\">By Christoph Totter<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin:0\"><a href=\"\/playbook\/\" style=\"font-family:Inter,sans-serif;font-size:18px;font-weight:600;color:#C04A38;text-decoration:none;border-bottom:2px solid #C04A38;padding-bottom:4px\">Read the Playbook \u2192<\/a><\/p>\n\n\n<\/div><\/div>\n\n\n<!-- ========= NEWSLETTER BAND ========= -->\n\n<div class=\"wp-block-group\" style=\"background-color:#1A1D1F;padding:60px 40px;margin:40px 0\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-6936bb9a wp-block-group-is-layout-constrained\">\n\n\n<h2 class=\"wp-block-heading\" style=\"font-family:'Source Serif 4',Georgia,serif;font-size:40px;font-weight:700;letter-spacing:-1px;color:#FAFAF7;margin:0 0 12px 0\">The Roofing Brief<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-family:Inter,sans-serif;font-size:18px;color:#FAFAF7;margin:0 0 24px 0;opacity:0.8\">Roofing&#8217;s modern publication. Tuesday morning. Five minutes.<\/p>\n\n\n\n<form action=\"#\" method=\"post\" style=\"display:flex;gap:12px;max-width:600px;margin:0 0 16px 0;flex-wrap:wrap\">\n  <input type=\"email\" name=\"email\" placeholder=\"Your email address\" required style=\"flex:1;min-width:240px;padding:14px 18px;font-family:Inter,sans-serif;font-size:16px;border:0;border-radius:4px;background:#FFFFFF;color:#1A1D1F\">\n  <button type=\"submit\" style=\"padding:14px 28px;font-family:Inter,sans-serif;font-size:16px;font-weight:600;background:#C04A38;color:#FFFFFF;border:0;border-radius:4px;cursor:pointer;letter-spacing:0.5px\">SUBSCRIBE<\/button>\n<\/form>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-family:Inter,sans-serif;font-size:14px;color:#FAFAF7;margin:0;opacity:0.6\">Join 4,200 owners, GMs, and operators reading every Tuesday.<\/p>\n\n\n<\/div><\/div>\n\n\n<!-- ========= LATEST NEWS ========= -->\n\n<div class=\"wp-block-group\" style=\"padding-top:40px;padding-bottom:40px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<h2 class=\"wp-block-heading\" style=\"font-family:'Source Serif 4',Georgia,serif;font-size:32px;font-weight:700;letter-spacing:-0.5px;color:#1A1D1F;margin:0 0 32px 0\">Latest<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-family:Inter,sans-serif;font-size:16px;font-style:italic;color:#4A5256;margin:0\">News cards populate from the \/news\/ feed. Once we have 4+ published news posts, this block surfaces the latest 4 with author byline + thumbnail.<\/p>\n\n\n<\/div><\/div>\n\n\n<!-- ========= 7 DESKS ========= -->\n\n<div class=\"wp-block-group\" style=\"background-color:#FAFAF7;padding:60px 0\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<h2 class=\"wp-block-heading\" style=\"font-family:'Source Serif 4',Georgia,serif;font-size:36px;font-weight:700;letter-spacing:-0.5px;color:#1A1D1F;margin:0 0 8px 0\">Explore The Brief<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-family:Inter,sans-serif;font-size:18px;color:#4A5256;margin:0 0 40px 0\">Seven desks, one publication. From the homeowner choosing asphalt versus metal to the operator running a $20M shop.<\/p>\n\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"trb-pillar-card\" style=\"background:#FFFFFF;border:1px solid #E8E8E5;padding:32px;height:100%;border-radius:4px\">\n<div style=\"font-size:36px;margin-bottom:12px\">\ud83d\udcf0<\/div>\n<h3 style=\"font-family:'Source Serif 4',Georgia,serif;font-size:26px;font-weight:700;color:#1A1D1F;margin:0 0 12px 0;letter-spacing:-0.5px\">NEWS<\/h3>\n<p style=\"font-family:Inter,sans-serif;font-size:16px;line-height:1.5;color:#4A5256;margin:0 0 20px 0\">Daily updates from across the roofing industry. Named bylines, real reporting.<\/p>\n<p style=\"margin:0\"><a href=\"\/news\/\" style=\"font-family:Inter,sans-serif;font-size:14px;font-weight:600;color:#C04A38;text-decoration:none\">Explore News \u2192<\/a><\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"trb-pillar-card\" style=\"background:#FFFFFF;border:1px solid #E8E8E5;padding:32px;height:100%;border-radius:4px\">\n<div style=\"font-size:36px;margin-bottom:12px\">\ud83c\udfe0<\/div>\n<h3 style=\"font-family:'Source Serif 4',Georgia,serif;font-size:26px;font-weight:700;color:#1A1D1F;margin:0 0 12px 0;letter-spacing:-0.5px\">LEARN<\/h3>\n<p style=\"font-family:Inter,sans-serif;font-size:16px;line-height:1.5;color:#4A5256;margin:0 0 20px 0\">Roof costs, material comparisons, contractor selection. For homeowners researching the right call.<\/p>\n<p style=\"margin:0\"><a href=\"\/learn\/\" style=\"font-family:Inter,sans-serif;font-size:14px;font-weight:600;color:#C04A38;text-decoration:none\">Explore Learn \u2192<\/a><\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"trb-pillar-card\" style=\"background:#FFFFFF;border:1px solid #E8E8E5;padding:32px;height:100%;border-radius:4px\">\n<div style=\"font-size:36px;margin-bottom:12px\">\ud83d\udcc8<\/div>\n<h3 style=\"font-family:'Source Serif 4',Georgia,serif;font-size:26px;font-weight:700;color:#1A1D1F;margin:0 0 12px 0;letter-spacing:-0.5px\">PLAYBOOK<\/h3>\n<p style=\"font-family:Inter,sans-serif;font-size:16px;line-height:1.5;color:#4A5256;margin:0 0 20px 0\">How operators scale, hire, sell, and survive. Long-form guides for owners.<\/p>\n<p style=\"margin:0\"><a href=\"\/playbook\/\" style=\"font-family:Inter,sans-serif;font-size:14px;font-weight:600;color:#C04A38;text-decoration:none\">Explore Playbook \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"trb-pillar-card\" style=\"background:#FFFFFF;border:1px solid #E8E8E5;padding:32px;height:100%;border-radius:4px\">\n<div style=\"font-size:36px;margin-bottom:12px\">\ud83d\udcbb<\/div>\n<h3 style=\"font-family:'Source Serif 4',Georgia,serif;font-size:26px;font-weight:700;color:#1A1D1F;margin:0 0 12px 0;letter-spacing:-0.5px\">SOFTWARE<\/h3>\n<p style=\"font-family:Inter,sans-serif;font-size:16px;line-height:1.5;color:#4A5256;margin:0 0 20px 0\">AccuLynx, JobNimbus, Roofr \u2014 independent reviews and head-to-head comparisons.<\/p>\n<p style=\"margin:0\"><a href=\"\/software\/\" style=\"font-family:Inter,sans-serif;font-size:14px;font-weight:600;color:#C04A38;text-decoration:none\">Explore Software \u2192<\/a><\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"trb-pillar-card\" style=\"background:#FFFFFF;border:1px solid #E8E8E5;padding:32px;height:100%;border-radius:4px\">\n<div style=\"font-size:36px;margin-bottom:12px\">\ud83d\udccd<\/div>\n<h3 style=\"font-family:'Source Serif 4',Georgia,serif;font-size:26px;font-weight:700;color:#1A1D1F;margin:0 0 12px 0;letter-spacing:-0.5px\">CONTRACTORS<\/h3>\n<p style=\"font-family:Inter,sans-serif;font-size:16px;line-height:1.5;color:#4A5256;margin:0 0 20px 0\">Find vetted roofing contractors by city and state. Licensed, insured, ranked.<\/p>\n<p style=\"margin:0\"><a href=\"\/contractors\/\" style=\"font-family:Inter,sans-serif;font-size:14px;font-weight:600;color:#C04A38;text-decoration:none\">Explore Contractors \u2192<\/a><\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"trb-pillar-card\" style=\"background:#FFFFFF;border:1px solid #E8E8E5;padding:32px;height:100%;border-radius:4px\">\n<div style=\"font-size:36px;margin-bottom:12px\">\ud83d\udce6<\/div>\n<h3 style=\"font-family:'Source Serif 4',Georgia,serif;font-size:26px;font-weight:700;color:#1A1D1F;margin:0 0 12px 0;letter-spacing:-0.5px\">SUPPLIERS<\/h3>\n<p style=\"font-family:Inter,sans-serif;font-size:16px;line-height:1.5;color:#4A5256;margin:0 0 20px 0\">Distributors, wholesalers, and material sources by metro.<\/p>\n<p style=\"margin:0\"><a href=\"\/suppliers\/\" style=\"font-family:Inter,sans-serif;font-size:14px;font-weight:600;color:#C04A38;text-decoration:none\">Explore Suppliers \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"trb-pillar-card\" style=\"background:#FFFFFF;border:1px solid #E8E8E5;padding:32px;height:100%;border-radius:4px\">\n<div style=\"font-size:36px;margin-bottom:12px\">\u2696\ufe0f<\/div>\n<h3 style=\"font-family:'Source Serif 4',Georgia,serif;font-size:26px;font-weight:700;color:#1A1D1F;margin:0 0 12px 0;letter-spacing:-0.5px\">REGULATORY<\/h3>\n<p style=\"font-family:Inter,sans-serif;font-size:16px;line-height:1.5;color:#4A5256;margin:0 0 20px 0\">State licenses, code requirements, insurance reforms. For operators across all 50 states.<\/p>\n<p style=\"margin:0\"><a href=\"\/regulatory\/\" style=\"font-family:Inter,sans-serif;font-size:14px;font-weight:600;color:#C04A38;text-decoration:none\">Explore Regulatory \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div>\n\n\n<\/div><\/div>\n\n\n<!-- ========= SOFTWARE SHOOTOUT ========= -->\n\n<div class=\"wp-block-group\" style=\"padding-top:60px;padding-bottom:60px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<p class=\"wp-block-paragraph\" style=\"font-family:Inter,sans-serif;font-size:14px;letter-spacing:1.5px;text-transform:uppercase;font-weight:600;color:#C04A38;margin:0 0 16px 0\">Software Shootout<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-family:'Source Serif 4',Georgia,serif;font-size:36px;font-weight:700;letter-spacing:-0.5px;color:#1A1D1F;margin:0 0 16px 0\">AccuLynx vs JobNimbus vs Roofr<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-family:Inter,sans-serif;font-size:20px;line-height:1.5;color:#4A5256;margin:0 0 24px 0\">We tested all three over 30 days, in a working roofing business. Here&#8217;s which one wins for which type of operator.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin:0\"><a href=\"\/software\/acculynx-vs-jobnimbus-vs-roofr\/\" style=\"font-family:Inter,sans-serif;font-size:16px;font-weight:600;color:#C04A38;text-decoration:none;border-bottom:2px solid #C04A38;padding-bottom:4px\">Read the comparison \u2192<\/a><\/p>\n\n\n<\/div><\/div>\n\n\n<!-- ========= GEO FINDER ========= -->\n\n<div class=\"wp-block-group\" style=\"background-color:#FAFAF7;padding:60px 40px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<h2 class=\"wp-block-heading\" style=\"font-family:'Source Serif 4',Georgia,serif;font-size:32px;font-weight:700;letter-spacing:-0.5px;color:#1A1D1F;margin:0 0 8px 0\">Find Roofers Near You<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-family:Inter,sans-serif;font-size:16px;color:#4A5256;margin:0 0 24px 0\">Vetted, licensed, ranked. Find roofing contractors and suppliers in your city.<\/p>\n\n\n\n<form action=\"\/contractors\/\" method=\"get\" style=\"display:flex;gap:12px;flex-wrap:wrap;max-width:700px\">\n  <input type=\"text\" name=\"location\" placeholder=\"City, State\" style=\"flex:2;min-width:200px;padding:14px 18px;font-family:Inter,sans-serif;font-size:16px;border:1px solid #E8E8E5;border-radius:4px;background:#FFFFFF;color:#1A1D1F\">\n  <select name=\"service\" style=\"flex:1;min-width:160px;padding:14px 18px;font-family:Inter,sans-serif;font-size:16px;border:1px solid #E8E8E5;border-radius:4px;background:#FFFFFF;color:#1A1D1F\">\n    <option value=\"\">Service type<\/option>\n    <option value=\"residential-roofing\">Residential Roofing<\/option>\n    <option value=\"commercial-roofing\">Commercial Roofing<\/option>\n    <option value=\"roof-repair\">Roof Repair<\/option>\n    <option value=\"roof-inspection\">Roof Inspection<\/option>\n  <\/select>\n  <button type=\"submit\" style=\"padding:14px 28px;font-family:Inter,sans-serif;font-size:16px;font-weight:600;background:#C04A38;color:#FFFFFF;border:0;border-radius:4px;cursor:pointer\">Search<\/button>\n<\/form>\n\n\n<\/div><\/div>\n\n\n<!-- ========= FOOTER ATTRIBUTION ========= -->\n\n<div class=\"wp-block-group\" style=\"padding:40px 0;text-align:center\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<p class=\"wp-block-paragraph\" style=\"font-family:Inter,sans-serif;font-size:14px;color:#4A5256;margin:0\">\u00a9 2026 The Roofing Brief \u00b7 Independent publication<\/p>\n\n\n<\/div><\/div>\n\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Operator Playbook \u00b7 June 8, 2026 How a $4M Roofing Business Doubled in 18 Months We sat down with the owner who took a Midwest roofing shop from $4M to $8.5M without raising prices, opening a new branch, or hiring a sales team. Here&#8217;s exactly what changed. By Christoph Totter Read the Playbook \u2192 The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"The Roofing Brief: Roofing's Modern Publication","_yoast_wpseo_metadesc":"Operators, consumers, and the roofing industry meet here. News, learn guides, operator playbooks, software reviews, contractor directories, and regulatory coverage.","_yoast_wpseo_canonical":"","footnotes":""},"class_list":["post-14","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Roofing Brief: Roofing&#039;s Modern Publication<\/title>\n<meta name=\"description\" content=\"Operators, consumers, and the roofing industry meet here. 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