The typical US roofing contractor holds an average Google rating of about 4.45 stars, based on 2026 benchmark data from ReplyOnTheFly, which places roofing slightly below HVAC (4.55) and plumbing (4.52) but above the broad home-services floor of 4.2 stars reported by Little Nudge. Ratings and review volume are not uniform across the country. They shift with metro density, storm frequency, and how much of a state’s roofing work is done by transient operators. This report ranks states by expected roofer reputation and explains what drives the spread.
What is the average Google star rating for roofing contractors?
The average roofing contractor in the United States carries roughly 4.45 Google stars, per ReplyOnTheFly’s 2026 industry benchmarks. That sits inside the home-services band, where HVAC averages 4.55, plumbing 4.52, electricians 4.50, landscaping 4.48, and pest control 4.40. Little Nudge’s 2026 data puts the broad home-services average lower at 4.2 stars, so 4.4 to 4.5 is a defensible national midpoint for roofers.
Roofing rates slightly below other trades for a structural reason. A roof replacement is a high-ticket, weather-exposed job where delays, surprise deck rot, and insurance-claim friction are common, and each dispute can produce a 1-star review that pulls the average down. Review platforms confirm the stakes: BrightLocal’s 2025 consumer research found 57 percent of consumers will not use a business rated under 4 stars.
National roofer rating benchmark by trade
Roofing sits mid-pack among the skilled trades on Google. The table below shows 2026 average ratings and typical review counts by trade, so a homeowner can judge whether a local roofer’s profile is normal, strong, or a red flag. All figures are from ReplyOnTheFly’s 2026 benchmarks except the home-services floor, which is from Little Nudge (2026).
| Trade | Avg Google rating (2026) | Typical review count |
|---|---|---|
| HVAC | 4.55 | 40 to 120 |
| Plumbing | 4.52 | 30 to 100 |
| Electricians | 4.50 | 25 to 90 |
| Landscaping | 4.48 | 20 to 80 |
| Roofing | 4.45 | 25 to 75 |
| Cleaning services | 4.43 | 20 to 70 |
| Pest control | 4.40 | 25 to 80 |
| Home services (broad average) | 4.20 | Not reported |
Review volume is where roofing profiles vary most. A single-metro sample of 119 roofing contractors in North Carolina’s Triangle region held 15,917 Google reviews combined, a median of 83 reviews per contractor and an average of 134, with individual ratings spanning 2.3 to 5.0 stars (Triangle Roofing Report, June 2026). Ratings cluster tightly near the top while review counts spread wide, so volume is often the more useful signal.
Roofer ratings by state: the reputation-pressure ranking
No public source scrapes and publishes an average Google rating for every roofing contractor in all 50 states, so the state ranking below is a modeled directional estimate, not a raw census. It anchors to the 4.45-star national roofer average (ReplyOnTheFly, 2026) and adjusts each state up or down using three named public inputs: storm and hail frequency, roofing-contractor density, and complaint exposure. The method is described in full under Methodology.
The core finding: high-catastrophe states with heavy storm-chaser activity tend to sit below the national average and carry the widest rating spread, while stable, lower-catastrophe markets with established firms tend to sit at or above it. Review volume runs highest in large Sun Belt metros regardless of average rating.
| Tier | Representative states | Modeled avg rating band | Review-volume tier | Primary driver |
|---|---|---|---|---|
| Above national average | Utah, Idaho, Oregon, Wisconsin, Virginia, Washington | ~4.5 to 4.6 | Moderate | Lower storm turnover, established firms |
| At national average | California, Arizona, North Carolina, Pennsylvania, Ohio, Michigan | ~4.4 to 4.5 | High (large metros) | High volume dilutes individual disputes |
| Slightly below average | Florida, Georgia, Tennessee, Missouri, Illinois | ~4.3 to 4.4 | High | Storm claims and permit friction |
| Below national average | Texas, Colorado, Oklahoma, Nebraska, Louisiana | ~4.2 to 4.4 | Very high | Hail Alley storm-chaser churn, dispute-driven 1-star reviews |
The lowest tier maps almost exactly onto hail exposure. Nebraska averages about 534 hail events a year and Colorado about 414 (Insurify, 2026), while Texas carries the highest annual hail losses at roughly 338.6 million dollars, ahead of Colorado at 151 million and Nebraska at 50.8 million (MoneyGeek/Insurify, 2026). Those same states draw transient post-storm operators whose short local histories and claim disputes tend to depress average ratings. For the mechanics of that churn, see our storm-chaser exposure report by state.
Why storm states rate lower than stable states
Roofers in high-hail states rate lower on average because catastrophe cycles pull transient operators into the market and turn a share of jobs into insurance disputes. After a major hail event, out-of-state crews arrive, sell fast, and often leave before warranty issues surface. Unresolved claims and abandoned callbacks convert directly into 1-star Google reviews, which weigh heavily against the handful of 5-star reviews a new local profile has.
Texas, Florida, and California hold the most roofing contractors of any states (ConsumerAffairs, 2026), out of roughly 108,598 roofing businesses nationwide in a 92.5 billion dollar market (IBISWorld, 2026). Dense competition raises review volume everywhere, but in storm-heavy states it also raises the rate of low-star disputes. This ratings pattern parallels, but is distinct from, formal complaint data. We track that separately in our best and worst states for roofing complaints report.
What counts as a good star rating and review count for a roofer?
A roofer at or above 4.5 stars is strong, 4.2 to 4.5 is competitive, and anything under 4.0 should prompt caution, since BrightLocal’s 2025 research shows 57 percent of consumers rule out sub-4-star businesses outright. Star rating alone can mislead, so weigh it against volume. Consumers generally treat a rating as trustworthy only once a profile carries enough reviews to be statistically meaningful.
- Rating floor: 4.2 stars to stay competitive, 4.5-plus to lead the local pack (ReplyOnTheFly, 2026).
- Volume floor: a metro roofer typically clears a median near 83 reviews (Triangle Roofing Report, 2026); treat fewer than 25 as a thin sample.
- Recency: BrightLocal (2025) names review volume and recency as the top two trust drivers, so a stale profile discounts a high rating.
- Spread: a cluster of recent 1-star reviews mentioning callbacks or claims matters more than the headline average.
Before you weigh any profile, it helps to know what a clean job looks like. Our guide on how to get a new roof walks through the vetting steps, and contractors benchmarking their own acquisition economics can compare our roofing cost per lead benchmark.
Methodology
This report combines hard published benchmarks with a transparent model for the state ranking. National and metro figures are cited directly; the 50-state rating bands are modeled estimates, because no public dataset reports a verified average Google rating for every roofing contractor by state. Figures are conditional and directional, and individual contractors vary widely within any state.
- National anchor. The 4.45-star roofer average and per-trade comparison come from ReplyOnTheFly’s 2026 Google-review benchmarks, cross-checked against Little Nudge’s 2026 home-services average of 4.2 stars.
- Volume anchor. Review-count norms use ReplyOnTheFly’s 25-to-75 roofing range and the Triangle Roofing Report (June 2026), a real single-metro sample of 119 contractors and 15,917 reviews (median 83, average 134).
- State adjustment. Each state is shifted from the 4.45 anchor using storm and hail frequency (Insurify and MoneyGeek, 2026), roofing-contractor density (ConsumerAffairs and IBISWorld, 2026), and complaint exposure from our own state complaint tracking.
- Consumer thresholds. Trust cutoffs (57 percent avoid sub-4-star businesses; volume and recency as top trust drivers) are from BrightLocal’s 2025 consumer research.
Limitation: Google ratings measure public sentiment and review-gathering effort, not roofing quality, licensing, or complaint history. A high average can reflect strong review solicitation as much as strong workmanship. Treat the state bands as expected ranges, not precise per-contractor scores.
Key findings
- The average US roofing contractor holds about 4.45 Google stars in 2026 (ReplyOnTheFly), just below HVAC (4.55) and plumbing (4.52).
- Roofers sit above the broad home-services floor of 4.2 stars (Little Nudge, 2026) but the trade’s dispute exposure keeps it out of the top rank.
- Review volume varies far more than star rating: a Triangle-region sample showed a median of 83 reviews per contractor and a range of 2.3 to 5.0 stars (Triangle Roofing Report, 2026).
- High-hail states such as Texas, Colorado, Oklahoma, and Nebraska model below the national average, tracking Nebraska’s 534 and Colorado’s 414 annual hail events (Insurify, 2026).
- Stable, lower-catastrophe states such as Utah, Idaho, and Wisconsin model at or above average.
- Texas, Florida, and California hold the most roofing contractors (ConsumerAffairs, 2026), which lifts review volume but widens the dispute-driven rating spread.
Reviewed by The Roofing Brief Team. Last reviewed July 2026.