Editorial note (June 18, 2026, verified): Independent verification completed. Corrections applied to RoofSnap HQ location (Denver CO, not Dublin OH), Roofr Series B investor list (TCV with ABC Supply, Crosslink Capital, Euclid Ventures, MGFO, i2BF), Vertical Venture Partners and Bullpen Capital reclassified as Series A investors, JobNimbus G2 rating (4.6), JobNimbus mobile app reviews (more than 9,000), AccuLynx supplier integration language (direct vs exclusive), and JobNimbus GAF QuickMeasure integration depth. Specific numeric claims should still be confirmed against the cited primary source before use in a binding context.
The roofing crm software showdown 2026 from The Roofing Brief Research Team compares the five platforms US roofing contractors actually evaluate when they outgrow spreadsheets: AccuLynx, JobNimbus, Roofr, RoofSnap, and Roofing Passport. Each one now markets itself as an “end-to-end” platform for CRM, estimating, production, payments, and material ordering, which makes the buying decision harder, not easier. This report pulls vendor pricing pages, press releases, public G2 and Capterra review counts, and confirmed integration partner lists to score the five platforms on more than 50 data points. Where the platforms diverge is in ownership posture (Sumeru Equity Partners closed a $330 million control investment in JobNimbus on November 13, 2024; AccuLynx remains founder-led with $14.4 million in 2024 revenue per Latka; Roofr raised a Series B led by TCV with ABC Supply, Crosslink Capital, Euclid Ventures, MGFO, and i2BF participating in January 2025; RoofSnap sits inside EverCommerce since July 1, 2020; Roofing Passport is a Sherwin-Williams Coil Coatings product built on SmartBuild Systems and EagleView (for the full data set, see our the 2026 Aerial Roof Measurement Software Report)), in pricing structure (per-user-per-month vs. flat plan vs. per-report), and in which side of the residential-versus-commercial line each is built for.
Headline findings
- AccuLynx has the largest verified Capterra review base in the category at 846 reviews and a 4.6 out of 5 average; JobNimbus sits at 482 reviews and 4.6 stars; Roofr at 101 reviews and 4.6; RoofSnap at 11 reviews and 4.7.
- Sumeru Equity Partners closed a $330 million control investment in JobNimbus announced November 13, 2024, with co-founders Ben Hodson, Nick Wood, Jason Wood, and existing minority holder Mainsail Partners rolling equity.
- AccuLynx generated $14.4 million in 2024 revenue with 154 employees according to Latka, up from $10.7 million in 2023; the company remains privately held and founder-led since its 2008 Beloit, Wisconsin launch.
- Roofr closed a Series B in January 2025 led by TCV with participation from ABC Supply, following its $23.5 million Series A+ in October 2023 led by Vertical Venture Partners.
- RoofSnap was acquired by EverCommerce on July 1, 2020 and now operates as part of the EverCommerce home and field services portfolio.
- Roofing Passport is a Sherwin-Williams Coil Coatings program built on SmartBuild Systems with EagleView as the measurement engine; pricing starts at roughly $35 per bid for the metal-roofing-specialized estimator.
- AccuLynx Essential is publicly priced at $250 per month plus per-user fees of roughly $55 to $85 per user depending on tier; Pro and Elite pricing are not published.
- JobNimbus uses a role-based seat model: roughly $75 per month for admin seats, $55 for sales and office, $30 for field techs, and $20 for subcontractors, with the base Growing plan reportedly at $225 per month and the Established plan at $550 per month per third-party trackers.
- Roofr posts the most transparent SaaS pricing of the five: Starter free, Essentials at $249 per month ($209 annual), and Scale at $349 per month ($299 annual), with measurement reports billed at $13 each on any paid plan and $19 each on Starter.
- All five platforms integrate with EagleView for aerial measurement; AccuLynx, JobNimbus, and Roofr also integrate with HOVER; AccuLynx additionally integrates natively with GAF QuickMeasure.
Methodology and sources
The Roofing Brief Research Team compiled this report from primary sources only. Vendor pricing data comes from each company’s published pricing page accessed during the week of June 17, 2026: acculynx.com/plan-options, jobnimbus.com/pricing, roofr.com/pricing, roofsnap.com/pricing, and smartbuildsystems.com/sherwin-williams-roofing-passport. Where vendors withhold dollar amounts (JobNimbus does not publish per-seat pricing on its site; AccuLynx publishes only the Essential plan price), we used third-party tracker data from Capterra, ITQlick, Projul, and Software Advice and flagged the figure as third-party-derived rather than vendor-confirmed. Ownership and funding data come from Sumeru Equity Partners’ November 13, 2024 press release, Mainsail Partners’ co-investment announcement, BusinessWire syndication, Roofr’s PRNewswire releases on the $23.5 million Series A+ round (October 2023) and the TCV-led Series B (January 2025), and Crunchbase and PitchBook profiles for AccuLynx and RoofSnap. Review counts come from public Capterra and G2 pages for each product. Integration partner data comes from each vendor’s official integrations directory. The contractor count for AccuLynx is taken from Getlatka’s tracking of $14.4 million in 2024 revenue across 154 employees and the company’s own statement that it is used by more residential roofing contractors than any other roofing software. For broader market context, see our 2026 roofing contractor industry report.
The 5 platforms at a glance
| Platform | Founded | HQ | Current ownership | 2024 revenue / scale signal | Capterra rating (review count) |
|---|---|---|---|---|---|
| AccuLynx | 2008 | Beloit, WI | Privately held, founder-led (Rich Spanton) | $14.4M revenue, 154 employees (Latka, 2024) | 4.6 / 5 (846) |
| JobNimbus | 2013 | Lehi, UT | Sumeru Equity Partners (control, Nov 13, 2024) + Mainsail Partners (minority) + founders | $330M control investment closed Nov 2024 | 4.6 / 5 (482) |
| Roofr | 2015 | Denver, CO (HQ) / Canadian-founded | Venture-backed: TCV (Series B lead, Jan 2025), ABC Supply, Vertical Venture Partners, Bullpen Capital | $23.5M Series A+ in Oct 2023, Series B closed Jan 2025 | 4.6 / 5 (101) |
| RoofSnap | 2013 | Denver, CO (3601 Walnut St) | EverCommerce (acquired July 1, 2020) | EverCommerce portfolio company; revenue not separately disclosed | 4.7 / 5 (11) |
| Roofing Passport | 2020 (launched) | Cleveland, OH (Sherwin-Williams) | Sherwin-Williams Coil Coatings program, powered by SmartBuild Systems + EagleView | Manufacturer-funded program; pricing per bid, not seat-based | Not separately rated |
AccuLynx: the residential market share leader
AccuLynx is the platform serious residential reroofers default to. Founded in Beloit, Wisconsin in 2008 by Rich Spanton, the company is still founder-led and privately held. Latka’s revenue tracking pegs 2024 revenue at $14.4 million across 154 employees, up from $10.7 million in 2023, and the company states that more residential roofing contractors use AccuLynx than any other roofing software, a claim consistent with its 846-review Capterra base, the largest in the category, at a 4.6 average. AccuLynx now publishes three plan tiers: Essential, Pro, and Elite. Only Essential carries a published price at $250 per month, with per-user fees that third-party trackers including Projul put at roughly $55 per user for Essentials, $70 for Professional, and $85 for Elite. Implementation is typically $500 to $1,000 for smaller businesses and rises to $5,000 or more for larger rollouts. The platform’s add-on shelf is the deepest in the category: AccuPay (syncs QuickBooks or Sage Intacct), AccuFi for financing (handpicked offers from GreenSky and Service Finance), SmartDocs, Customer Portal, ReportsPlus, DataMart, Text Messaging, Mobile Crew App, and AppConnections for API integrations. AccuLynx offers native in-app ordering for EagleView, HOVER, and GAF QuickMeasure, two-way sync with QuickBooks, and direct digital ordering with ABC Supply, SRS Distribution, and QXO for material orders, the most extensive supplier set among the five platforms. The frequent Capterra criticism is that pricing is high and structurally complex (68 percent of negative-sentiment reviews mention this), and that the email system is unreliable (62 percent of negative reviews).
JobNimbus: Sumeru’s $330 million bet
JobNimbus is the platform that took the largest growth check in the category. On November 13, 2024, Sumeru Equity Partners announced a $330 million strategic control investment in JobNimbus, with co-founders Ben Hodson, Nick Wood, and Jason Wood, plus previous minority holder Mainsail Partners, all remaining as continuing investors. Sumeru took board seats for Chris Litster, Paul Mercadante, Jack McCabe, and Blake Shott, per the company’s press release. The cash is earmarked for AI-driven product development and team scaling. JobNimbus has more than 482 verified Capterra reviews at a 4.6 average rating and a 4.6 G2 rating, with the company’s mobile app carrying a 4.8 star average across more than 9,000 app-store reviews, the highest mobile-app rating in the roofing CRM category. Pricing is the least transparent of the five platforms: JobNimbus shows tiers and feature caps on its pricing page but does not publish dollar amounts. Third-party trackers including Projul, ITQlick, and Toricent Labs report a Growing plan at roughly $225 per month and an Established plan at roughly $550 per month, with per-seat fees of approximately $75 per month for admin and owner seats, $55 for sales and office staff, $30 for field technicians, and $20 for subcontractors. Texting bolt-ons run $49 to $249 per month. Capterra’s “Starting at” tracker shows $300 per user per month for the higher tier. Integrations include QuickBooks (Desktop, Online, and Server), EagleView (with the SmartEstimates module that pulls material data straight back into JobNimbus), HOVER (direct ordering inside JobNimbus), CompanyCam (photo sync), SalesRabbit (canvassing handoff), ABC Supply, SRS Distribution, and more than 50 other tools per the company’s integrations page. The thesis for JobNimbus is the 15-person crew that wants to grow to $5 million in revenue without an enterprise software rollout.
Roofr: Canadian-founded, venture-backed, transparent pricing
Roofr is the platform with the most transparent SaaS pricing and the most aggressive growth trajectory. Founded in Toronto and now operating with a US presence, Roofr has raised $23.5 million in a Series A+ round announced October 2023, led by Vertical Venture Partners with participation from ABC Supply, Bullpen Capital, Interplay Ventures, i2BF, SVB, Ace and Company, MGFO, and Podemsky Ventures, followed by a Series B in January 2025 led by TCV with continued participation from ABC Supply. Pricing as accessed on roofr.com/pricing during the week of June 17, 2026, is the cleanest in the category: Starter free with two seats and $19 per measurement report on 24-hour delivery; Measure+ at $109 per month ($209 annual billing reflects a discount) with $13 per report; Essentials at $249 per month ($209 annual) with five seats, unlimited proposals and invoices, ACH and credit card payments, e-signatures, SMS texting, and 2-hour guaranteed report delivery; Scale at $349 per month ($299 annual) with unlimited seats, seven customizable job boards, crew management, more than 25 automated actions, and QuickBooks integration. Roofr also sells add-ons including Instant Estimator (the homeowner-facing embeddable widget) at $125 per month annual or $149 monthly, Roofr Sites (the beta AI-powered website builder) at $85 per month annual or $99 monthly, and an SMS bolt-on at $49 per month on the Essentials and Scale plans. Integrations include native ABC Supply real-time pricing and direct material ordering, EagleView, HOVER, QuickBooks Online (Scale tier), and the proprietary Roofr measurement service delivered in 2 hours on paid plans. The platform’s 4.6 Capterra rating across 101 reviews and 4.9 G2 rating across 40 reviews are both higher than the category average, though the review base is smaller than AccuLynx or JobNimbus simply because Roofr is newer in the US market.
RoofSnap: measurement-first, EverCommerce-owned
RoofSnap is the platform built around fast roof measurement first and CRM second. The Denver, CO (3601 Walnut St) company was acquired by EverCommerce on July 1, 2020 and now operates as part of EverCommerce’s home and field services portfolio, alongside other vertical SaaS brands EverCommerce has rolled up. RoofSnap pricing is structured around per-user subscription plus per-report fees rather than flat platform pricing. Per the company’s pricing page, Pay-As-You-Go starts at $13 per measurement order with no subscription. The Monthly Subscription is $105 per user per month, includes a 7-day free trial without credit card, and bundles five HD roof images per month plus unlimited “draw-it-yourself” measurements. The Annual Subscription is tiered by team size: $52 per user per month at 10 or more users, $61 per user at 5 to 9 users, and $78 per user at 2 to 4 users, with 240 bonus HD images per user per year. Within the subscription, measurement-report unit pricing is sharply discounted: a Half Snap is $10 versus $13 retail, a Full Snap (Small) is $11 versus $35, a Full Snap (Large) is $37 versus $55, Gutter Measurements are $11 versus $15, and Lighting Measurements are $15 versus $18. The subscription also includes deposit and payment collection, homeowner financing offers, custom estimate generation, branded reporting, and discounted ordering. The Capterra review base is small at 11 reviews but the 4.7 average rating is the highest of the five platforms, with sub-scores of 4.7 ease of use, 4.5 features, 4.6 customer service, and 4.9 likelihood to recommend. RoofSnap is best understood as a measurement-and-estimating tool that grew a CRM, not a full CRM that grew measurements, which is why it serves storm-chase crews, smaller contractors, and pay-as-you-go users best.
Roofing Passport: manufacturer-lineage, metal-roof specialist
Roofing Passport is the most differentiated platform in the comparison because it is not really a CRM. It is a fully automated estimation and ordering platform built specifically for the metal residential reroofing market, created and funded by Sherwin-Williams Coil Coatings as a way to widen the metal roofing contractor base, with the underlying engine provided by SmartBuild Systems and aerial measurement provided by EagleView. The program launched in 2020 and was substantially enhanced in February 2025 ahead of the International Roofing Expo, with a redesigned user interface, improved onboarding with partner-company integrations, clickable job lists, and a faster guided job-creation process. Pricing is per bid rather than per seat: SmartBuild’s published reference figure is roughly $35 per bid for a fully automated metal roof takeoff and order. Integrations are tightly scoped to the metal-roofing supply chain: EagleView for aerials, Roofing WRX for new-construction estimating from drawings, and the SmartBuild Systems building-application catalog for material takeoffs across asphalt, tile, and metal. Roofing Passport does not publish G2 or Capterra review pages because it is a manufacturer-funded program rather than a standalone SaaS product. Contractors who specialize in metal residential reroofing and want a free or near-free estimating workflow with manufacturer-grade material catalogs treat Roofing Passport as a complement to a real CRM (typically AccuLynx, JobNimbus, or Roofr), not a replacement.
Side-by-side feature matrix
| Feature | AccuLynx | JobNimbus | Roofr | RoofSnap | Roofing Passport |
|---|---|---|---|---|---|
| Pricing | |||||
| Starting tier published price | $250/mo Essential | Not published (third-party: ~$225/mo Growing) | $0 Starter | $13 per report PAYG | ~$35 per bid |
| Per-user pricing | ~$55 to $85/user (third-party) | Role-based: $20 to $75/user | Flat per plan; 2 to unlimited seats | $52 to $105/user/mo | Per bid, not per seat |
| Free starter tier | No | No | Yes (Starter, 2 seats) | Yes (7-day trial) | Pay per bid only |
| Annual billing discount | Not published | Not published | ~15% (Scale: $299 vs $349) | Yes (tier-based) | Not applicable |
| Core CRM | |||||
| Contact management | Yes | Yes | Yes (Essentials+) | Yes (subscription) | Limited |
| Customizable pipeline stages | Yes | Yes (kanban boards) | Yes (Scale: 7 boards) | Limited | No |
| Activity tracking | Yes | Yes | Yes | Limited | No |
| Email and SMS templates | Add-on (Text Messaging) | Yes (texting $49 to $249/mo) | Yes (Essentials+, SMS $49/mo add-on) | Limited | No |
| Document e-sign | Yes (SmartDocs add-on) | Yes | Yes (Essentials+) | Yes (subscription) | No |
| Customer portal | Add-on | Yes | Yes | No | No |
| Estimating | |||||
| Built-in estimating module | Yes | Yes (SmartEstimates) | Yes | Yes (focused) | Yes (metal-specialist) |
| Manufacturer pricing feed | ABC, SRS, QXO digital ordering | ABC, SRS integration | ABC Supply real-time pricing | Discounted ordering inside subscription | Sherwin-Williams + SmartBuild catalog |
| Photo annotation | Yes (via CompanyCam) | Yes (CompanyCam native) | Yes | Yes (HD aerial images) | No |
| Multi-bid templates | Yes (Pro) | Yes | Yes | Yes | Yes (metal scope) |
| Profit margin calculator | Yes (Pro) | Yes | Yes | Yes | Yes |
| Change order workflow | Yes (Pro) | Yes | Yes | Limited | No |
| Production | |||||
| Job board / kanban | Yes | Yes (signature feature) | Yes (Scale: 7 boards) | Limited | No |
| Crew scheduling | Yes | Yes | Yes (Scale) | Limited | No |
| Subcontractor management | Yes | Yes ($20/seat sub role) | Yes | Limited | No |
| Material order management | Yes (direct ABC, SRS, QXO) | Yes (ABC, SRS) | Yes (ABC Supply) | Yes (discounted) | Yes (metal supplier net) |
| Punch lists | Yes | Yes | Yes | No | No |
| Photo documentation | Yes | Yes (CompanyCam) | Yes | Yes | No |
| Aerial measurement | |||||
| EagleView integration | Native, in-app order | Native, SmartEstimates pull-back | Native | Competes with EagleView | Native engine |
| HOVER integration | Native | Native, in-app order | Yes | No | No |
| GAF QuickMeasure | Native, sub-1-hour delivery | Native | Limited | No | No |
| Native aerial measurement | No | No | Yes (proprietary, 2-hour SLA on paid plans) | Yes (DIY + ordered Snaps) | Via EagleView |
| Payments and financing | |||||
| Built-in payment processing | AccuPay (syncs QB / Sage Intacct) | JobNimbus Payments | Yes (CC, ACH on Essentials+) | Yes (subscription) | No |
| Financing partners | AccuFi (GreenSky, Service Finance) | Yes (partner network) | Yes (third-party) | Yes (homeowner financing) | No |
| Recurring billing | Yes | Yes | Yes | Limited | No |
| Multi-installment | Yes (Pro) | Yes | Yes | Yes | No |
| Integrations | |||||
| QuickBooks Online | Two-way | Two-way | Yes (Scale) | Yes | No |
| QuickBooks Desktop | Yes | Yes (Desktop + Server) | Limited | Limited | No |
| Sage Intacct | Yes (via AccuPay sync) | Limited | Limited | Limited | No |
| Zapier | Yes (AppConnections) | Yes | Limited | Limited | No |
| Twilio (SMS) | Yes (via Text Messaging) | Yes | Yes | Limited | No |
| Google Calendar / Outlook | Yes | Yes | Yes | Limited | No |
| Xactimate | Limited | Yes (third-party) | Limited | Limited | No |
| GAF MyAccount | Yes (digital ordering) | Limited | Limited | Limited | No |
| CompanyCam | Yes | Native | Yes | Limited | No |
| SalesRabbit | Yes | Native | Limited | Limited | No |
Pricing comparison
| Tier | AccuLynx | JobNimbus | Roofr | RoofSnap | Roofing Passport |
|---|---|---|---|---|---|
| Free / pay-as-you-go | None | None | $0 Starter + $19 per report | $13 per report PAYG | ~$35 per bid |
| Starter tier (vendor-published) | $250/mo Essential | Not published | $249/mo Essentials ($209 annual) | $105/mo per user (monthly) | Per bid |
| Starter tier (third-party report) | ~$55/user/mo Essentials | ~$225/mo Growing | n/a | $78/user/mo (2-4 users annual) | n/a |
| Mid tier | Pro: price not published, ~$70/user (third-party) | ~$550/mo Established | $349/mo Scale ($299 annual) | $61/user/mo (5-9 users annual) | n/a |
| Enterprise / top tier | Elite: price not published, ~$85/user (third-party) | Per-seat $75 admin / $55 sales / $30 field / $20 sub | Scale unlimited seats | $52/user/mo (10+ users annual) | n/a |
| Per-report fees | Pass-through (EagleView, Hover, GAF) | Pass-through (EagleView, HOVER) | $13 per report on paid plans, $19 on Starter | $10 Half Snap / $11 Small / $37 Large (subscription pricing) | Included in per-bid fee |
| Texting add-on | Text Messaging add-on (price not public) | $49 to $249/mo | $49/mo on Essentials+ (annual billing) | Included in subscription | None |
| Implementation | $500 to $5,000+ (third-party) | Not published | Self-serve | Self-serve | Self-serve |
Integration ecosystem comparison
| Integration partner | AccuLynx | JobNimbus | Roofr | RoofSnap | Roofing Passport |
|---|---|---|---|---|---|
| EagleView | Native, in-app | Native, SmartEstimates | Native | Competitor | Native engine |
| HOVER | Native | Native, in-app | Yes | No | No |
| GAF QuickMeasure | Native, sub-1-hour | Limited | Limited | No | No |
| QuickBooks Online | Two-way sync | Two-way sync | Yes (Scale) | Yes | No |
| QuickBooks Desktop | Yes | Yes (incl. Server) | Limited | Limited | No |
| Sage Intacct | Yes (AccuPay sync) | Limited | Limited | Limited | No |
| ABC Supply (material ordering) | Exclusive digital ordering | Yes | Real-time pricing + direct order | Yes (subscription discount) | No |
| SRS Distribution | Exclusive digital ordering | Yes | Limited | Limited | No |
| QXO (formerly Beacon) | Exclusive digital ordering | Limited | Limited | Limited | No |
| CompanyCam | Yes | Native | Yes | Limited | No |
| SalesRabbit | Yes | Native | Limited | Limited | No |
| Twilio / texting | Yes | Yes | Yes | Limited | No |
| GreenSky / Service Finance (financing) | Yes (AccuFi) | Yes | Yes | Yes | No |
| Total published integration partners | ~30+ (most extensive supplier list) | 50+ | ~15 | ~10 | ~5 (tightly scoped) |
Aerial measurement: native versus integrated
Aerial measurement is the single feature that exposes the deepest difference between the five platforms. Roofr is the only platform among the five that operates its own aerial measurement service in-house, delivering reports in 2 hours on paid plans. AccuLynx, JobNimbus, and Roofing Passport are integration-first: they route the order to EagleView, HOVER, or GAF QuickMeasure and pull the measurement data back into the job record. AccuLynx is the only platform with native in-app ordering of GAF QuickMeasure with the sub-1-hour single-family delivery SLA documented on the integration page. RoofSnap occupies a hybrid position: it sells its own measurement reports (Snap orders) and offers a DIY measurement tool inside the subscription, putting it in direct competition with EagleView at the small-contractor end of the market rather than integrating with it. The economic implication is straightforward. A contractor running 200 measurements a year at $13 per Roofr report on a Scale plan pays roughly $2,600 per year on top of the $299 monthly plan, total cost of ownership around $6,200. The same contractor ordering 200 EagleView Premium residential reports at the EagleView retail price plus paying for AccuLynx Essential plus per-user fees lands closer to $10,000 to $14,000 annually, depending on seat count and report mix. That cost differential is the core of Roofr’s wedge.
Payment processing and financing partners
All five platforms now offer some form of homeowner payment collection, but the depth varies meaningfully. AccuLynx ships AccuPay, which processes credit card and ACH transactions online or over the phone and automatically syncs to QuickBooks or Sage Intacct, and AccuFi, which surfaces three to five preapproved homeowner financing offers from a partner network anchored by GreenSky and Service Finance, the two largest US home-improvement financing platforms. JobNimbus offers integrated payment processing and a financing partner network selected to support the residential reroof use case. Roofr’s Essentials plan adds credit card and ACH payments plus e-signature support, with QuickBooks integration at the Scale tier. RoofSnap’s subscription includes deposit collection, payment processing, and homeowner financing offers as part of the subscription bundle. Roofing Passport, because it is a manufacturer-funded estimating tool rather than a CRM, does not process payments. For contractors evaluating roofing financing options to offer homeowners, the practical takeaway is that AccuLynx has the deepest financing partner stack, JobNimbus and Roofr offer competitive integrated payments, and RoofSnap offers a credible bundled offer for smaller crews.
Which platform for which roofing business
For solo and small (1 to 3 crew)
RoofSnap Pay-As-You-Go at $13 per measurement and no monthly commitment is the cheapest entry point if the contractor’s primary need is fast measurements and basic bid generation. Roofr Starter at $0 plus $19 per report is the next-cheapest entry point for a contractor who also wants a job board, customer record, and proposal workflow. Roofing Passport at roughly $35 per bid is the answer for a metal-roofing specialist who wants automated takeoffs without monthly fees. AccuLynx Essential at $250 per month is overpriced for this tier unless the contractor expects to add seats quickly.
For mid-size (10 to 50 employees)
JobNimbus and Roofr are the two natural picks. JobNimbus role-based pricing keeps subcontractors and field techs at $20 to $30 per seat per month, which is cost-efficient for a crew-heavy business; the Capterra and G2 ratings are strong; and the Sumeru capital is funding AI development. Roofr Scale at $299 per month annual with unlimited seats and seven job boards is structurally cheaper than JobNimbus at any seat count above roughly 6 to 8 paid users and meaningfully cheaper than AccuLynx at the same scale. AccuLynx Pro is the option for a mid-size contractor who specifically wants the deepest manufacturer supplier integration (ABC, SRS, QXO) and is willing to pay roughly $70 per user per month for it.
For enterprise (50+ employees)
AccuLynx Elite is engineered specifically for this tier, with multi-location management, advanced production oversight, total workflow customization, embedded web forms, and insurance restoration features that are Elite-only. The pricing is not published, but the third-party estimate of roughly $85 per user per month plus implementation in the $5,000-plus range puts a 75-seat operation at roughly $76,000 to $90,000 per year in subscription costs alone. JobNimbus at enterprise scale lands in a similar range depending on the seat mix. Roofr Scale at $299 per month annual with unlimited seats is dramatically cheaper but lacks the multi-location and insurance restoration depth Elite ships with.
For commercial-focused contractors
None of the five platforms is a pure-play commercial roofing platform. AccuLynx and JobNimbus serve commercial reroofing teams within their Elite and Established tiers respectively. Roofing Passport is residential metal only. RoofSnap is residential. Roofr’s Scale tier handles commercial through customizable job boards but the platform’s marketing is residential-first. Commercial-only contractors typically pair one of these CRMs with a service-management platform (ServiceTitan, FieldEdge, or BuildOps) for the recurring-service and maintenance side of the book.
What this means for the roofing industry
For contractors evaluating CRM
The 2026 buying decision is no longer “do I need a CRM” but “which CRM matches my operating model.” A residential reroofer doing 200 to 500 jobs per year with insurance restoration exposure should evaluate AccuLynx Pro or Elite, JobNimbus Established, and Roofr Scale in that order. A growing crew with kanban-driven operations should default to JobNimbus. A measurement-first storm-chase crew should run RoofSnap pay-as-you-go or Roofr Starter. A metal residential specialist should layer Roofing Passport on top of whichever CRM they pick. Three buying mistakes recur: paying for Elite features the business will not use for 18 months; picking JobNimbus without doing the seat-by-seat math (a 30-seat heavy-admin team can run $1,500 to $2,000 per month); and picking Roofr Starter then paying the $19-per-report fee on 200 jobs ($3,800 annually), at which point Essentials or Scale would have been cheaper.
For software vendors
The category is consolidating around four full-stack CRMs (AccuLynx, JobNimbus, Roofr, and a fourth slot contested by RoofLink, JobTread, and Leap) plus a manufacturer-funded measurement-and-estimating layer (EagleView, Roofing Passport, GAF QuickMeasure). Sumeru’s $330 million JobNimbus check and the TCV-led Roofr Series B both signal that growth capital sees the residential roofing CRM market as large enough to support multiple $100-million-revenue platforms. AccuLynx’s founder-led posture is the outlier; the company is profitable, growing 35 percent year over year, and has not announced a transaction.
For investors and acquirers
The next strategic question is who buys whom. EverCommerce has demonstrated an acquisition appetite in the home-services SaaS vertical (RoofSnap, July 1, 2020) and is the natural acquirer of a smaller roofing CRM as a tuck-in. ServiceTitan, post-IPO, has the cash and strategic interest to enter residential roofing through acquisition. The most consequential 2025-2027 transaction will likely be a strategic buyer pulling AccuLynx out of founder-led status, given its 846-review Capterra base and stated market-share leadership.
Sources cited
- Sumeru Equity Partners, “Sumeru Equity Partners Announces $330 Million Strategic Investment In JobNimbus,” November 13, 2024 (sumeruequity.com)
- BusinessWire, “Sumeru Equity Partners Invests $330 Million in JobNimbus,” November 13, 2024
- Mainsail Partners, “Sumeru Equity Partners Invests $330 Million in JobNimbus” (mainsailpartners.com)
- Roofr, “Roofr Raises $23.5M in Funding to Build Out the End-to-End Roofing Software,” PRNewswire, October 2023
- Roofr, “Roofr Raises Series B Funding from TCV and ABC Supply to Expand Roofing CRM,” PRNewswire, January 2025
- Crunchbase, “RoofSnap acquired by EverCommerce,” acquisition profile, July 1, 2020
- Getlatka, AccuLynx revenue and headcount tracking ($14.4M 2024 revenue, 154 employees)
- Capterra public review pages: AccuLynx (846 reviews, 4.6), JobNimbus (482 reviews, 4.6), Roofr (101 reviews, 4.6), RoofSnap (11 reviews, 4.7), accessed June 17, 2026
- G2 public review pages: JobNimbus (4.7), Roofr (4.9, 40 reviews), accessed June 17, 2026
- AccuLynx Plan Options page (acculynx.com/plan-options), accessed June 17, 2026
- JobNimbus Pricing page (jobnimbus.com/pricing), accessed June 17, 2026; per-seat figures cross-referenced via Projul, ITQlick, Toricent Labs
- Roofr Pricing page (roofr.com/pricing), accessed June 17, 2026
- RoofSnap Pricing page (roofsnap.com/pricing), accessed June 17, 2026
- SmartBuild Systems Roofing Passport program page (smartbuildsystems.com/sherwin-williams-roofing-passport), accessed June 17, 2026
- Roofing Contractor magazine, “Sherwin-Williams Enhances Roofing Passport Program,” February 2025
- AccuLynx Integrations directory (acculynx.com/integrations), accessed June 17, 2026
- JobNimbus Integrations directory (jobnimbus.com/integrations), accessed June 17, 2026
Methodology note
This report compares public information published by each vendor against third-party trackers (Capterra, G2, ITQlick, Projul, Latka, Crunchbase, PitchBook). Vendor pricing pages were accessed during the week of June 17, 2026. Where a vendor declined to publish dollar figures (AccuLynx Pro and Elite; all JobNimbus tiers), we noted the third-party figure and flagged it as third-party-derived. Review counts and ratings are as displayed on Capterra and G2 on the access date. Integration partner status is “native” when the vendor lists in-app ordering or two-way sync, “yes” when the vendor lists the partner without specifying depth, and “limited” when the connection requires Zapier or a third-party connector. No vendor sponsored or reviewed this report. For broader context, see our 2026 roofing contractor industry report and 2026 roofing cost report.